Five Advantages: Precise Pairing of Exhibitors and Buyers

Industry associations help to create new heights in South China's refrigeration industry

More than 20 national/provincial/municipal industry associations, including the Carbon Neutrality Committee of China Energy Conservation Association, Guangdong Association of HVAC, the Shenzhen HVAC Industry Association, and the Guangzhou HVAC Industry Association, have reached a consensus on resource optimization and allocation with the exhibition. This will fully mobilize the enthusiasm of member enterprises for commercial exhibitions and promote innovation and extension of enterprises upstream and downstream of the industrial chain.

Adhering to the tenet of ‘resource sharing, practical effectiveness, and strong support’ authoritative associations from all parties will bring more high-quality exhibitors and buyers to the Asia Pacific (Shenzhen) Refrigeration Exhibition, contribute to the upgrading and innovation of the exhibition, and create a commercial grand event for the refrigeration, air conditioning, HVAC, and refrigeration industries.

Operated and conducted by key enterprises in the exhibition industry of the Ministry of Commerce, which ensures the quality and effectiveness of the exhibition

Wise Exhibition (Guangdong) Co., Ltd. has been deeply developed in China's exhibition industry for 23 years, taking brand exhibition organization as its responsibility, being a main force among China's exhibition organizers, creating professional vertical exhibitions such as motors, magnetic materials, powder metallurgy, advanced ceramics, surface treatment, electroplating, painting and coating industries, which have all become representations of China's high quality development of manufacturing industry, and serving as a professional stage for thousands of companies to exchange and cooperate.

Accurate advertising with traditional and new media, a million exposures and multi-dimensional coverage

The organizing committee has cooperated with over 100 professional media magazines/websites/public accounts, etc., to jointly release exhibition information. At the same time, information flow advertisements are placed on search engines and social platforms such as Baidu, 360, Sogou, WeChat Moments, Douyin, Toutiao, Kuaishou, Weibo, etc., with SEO and SEM strategies implemented, and the expected advertising exposure is anticipated to reach over 5,000,000 times. A mass distribution of over 800,000 text messages and emails will precisely target purchasers and industry users. A selection of over 100,000 precise data points will be used for manual outbound calls and AI calling.

Engaging with the top minds in the industry, creating high-end forum events

 The exhibition is accompanied by a series of distinctive summit forums, thematic seminars, special salons, and industry visits. Well-known experts and corporate executives in the refrigeration, air conditioning, and HVAC industries from different countries will be invited to  make speeches on topics such as refrigeration and air conditioning energy-saving technology innovation and application, air purification, and fresh air industry technology. Special academic lectures will be given in the fields of industrial economic situation, opportunities and challenges, and future trends, enabling knowledge dissemination and industry exchanges, solving production problems, and strengthening enterprise technological innovation and cross-border cooperation.

Leveraging Shenzhen to layout the manufacturing "blue ocean" and seize the market core

On November 27, 2023, Industry and Information Technology Bureau of Shenzhen Municipality proposed "accelerating the high-quality construction of new industrialization to build a strong manufacturing city." By 2025, it will create four trillion-CNY-level, four 500-billion-CNY-level, and a batch of 100-billion-CNY-level industrial clusters, basically establishing a globally leading advanced manufacturing center. The initiative will promote the "20+8" industrial clusters to settle down, reducing costs and increasing efficiency to alleviate the burden on enterprises.

Refrigeration, air conditioning, HVAC, as well as freezing, cold storage, and cold chain logistics, as important components of advanced manufacturing, will keep up with the trend of massive market demand and government support in Shenzhen. This exhibition will become the preferred platform for companies to expand their markets and network with customers.